Apologies for the silence everyone, but after a busy 2016 I'm excited to be back to the blog and sharing a cool project I worked on last year together with agency Fast Horse for Wholly Guacamole®. Over the summer, we travelled to American music centers, Nashville, Chicago, New Orleans, Minneapolis and Los Angeles to film the Live Wholly Tour, in search of the most talented and authentic musicians. In each city, a local venue hosted an open mic night where various local musicians performed in front of a live audience. A group of local panelists then awarded a winner from each city and the finalists went through to a online competition. The winner received a cash prize of $10,000 and received the opportunity to perform at the Live Wholly Festival in Salt Lake City, Utah, opening for Cold War Kids.
Click here to read more about the project and watch the many videos we created for each musician across the cities we visited.