The above video is a highlight summary from "The Chex Mix Deliciously Unpredictable Road Trip", a series of social media videos created from the journey full of surprises, laughs, dancing and a bit of controlled chaos. I had the pleasure to direct and film the campaign driving across America with social media family, "The Eh Bee’s”. As I learned after working on this project, if you have a phone you’ve probably heard of the Eh Bee’s. With over 6 million followers worldwide and over a billion views, the Canadian Viner's definitely attract some attention. To add to the campaign’s unpredictability, we were joined on the trip by TV personality, Alfonso Ribeiro, recent winner of “Dancing with the Stars,” and famously known for his days on the Fresh Prince of Bel-Air. Growing up in the nineties, this was quite the experience for myself, being a big fan of Fresh Prince.
I brought on a very small crew consisting of DP Eric Schleicher and Digital Tech Chris Worlow. Together with the team at Fast Horse, we set out on the six day #ChexMixRoadTrip beginning in Yellowstone National Park and ending all the way down at the Grand Canyon. Along the way, the Eh Bee’s and Alfonso took in the attractions, from zip lining to kayaking, as well as some random roadside surprises as they traveled in their RV.
With over 7 millions views across Facebook and Twitter, it was a great project to be apart of and a big thanks to the crew, the Eh Bee’s, Alfonso and the people at Fast Horse and General Mills. See the list of crew involved below and read more about the project and the full videos from the campaign here.
Client: General Mills
Agency: Fast Horse
Director/Editor: Nathaniel Schmidt
Director of Photography: Eric Schleicher
2nd and 3rd Camera: Nathaniel Schmidt and Chris Worlow
Digital Tech: Chris Worlow
Talent: The Eh Bee Family, Alfonso Ribeiro
Music: Joey Verskotzi
Animation: Sam Thompson