Take a very simple environment. Add a point of interest. Light it in a visually engaging way and shoot it from multiple angles; you'll come away with something pretty nice. This was the vision for the spec project "Adidas: Head to Head", created by a collaboration of Minneapolis creatives, orchestrated by Photographer Jonathan Chapman.
When I approached editing this project, Jonathan wanted a very high-paced, cinematic piece, different to anything he had done before. My natural interpretation was to view the project like a boxing match. Table Tennis is a fast sport, but I wanted to give it that competitive, gnarly punch you would get from a fist to the face. Taking inspiration from the boxing scene in Guy Ritchie's Snatch (2000), I used a lot of short, fast cuts with dynamic changes to the speed and motion of the clips.
To give it that bam effect, the addition of post sound work was a vital ingredient. I worked closely with composer, Nick Mihalevich at Cape Status throughout the project in progressing the rhythm. Originally, I gave Nick a rough cut with an inspiration sound track I made with non-diegetic audio, consisting of the boom and whoosh sounds and the music track "Diesel Power" by The Prodigy. I loved the beats in the track and thought it was an effective way of guiding the desired rhythm for Nick when he began composing the music. Once we were both liking the music, Nick brought in sound designer, Nick Leisenheimer, by adding folly sound and tweaking the non-diegetic sound mix. By the end, we had a pretty complex and awesome sounding edit. I can confidently say that the project was a successful and collaborative venture. It was one of the most demanding and experimental projects I have worked on to date and enjoyed working with the vast creative talent in Minneapolis.
Check out the full crew list that worked on the project and keep an eye out for the Behind The Lens episode coming soon.